Listen & determine audience
Social Media Marketing
and Advertising
Reach the right people, on the right platform and grow your brand online
Identify goals & objectives
Develop plan & time the content
Develop content in timeline
Engage - implement the plan
Measure success
Repeat
With a deep understanding of how each platform works, we design social media strategies guaranteed to generate engagement and drive your ROI. Creating social posts which algorithms like and customers love.
With over 15 years of social media management in the team, we‘ve learnt a thing or two about successful social media strategies. We take the time to get to know and understand your brand so we can make sure you are reaching the right people on the right platform, helping to grow your brand awareness and affinity.
Social Media marketing
When we talk about social media marketing, we are talking about the management of your social media platforms like Facebook, Instagram, Twitter, TikTok, LinkedIn and others. We create and share content that is tailored to the platform and its audience, with the aim of engaging and building relationships with potential customers.
Social media marketing can be used to increase brand awareness, drive website traffic, generate leads, and boost sales. Strategies may include paid advertising (see Social Media Advertising below), influencer marketing, and community management. Success in social media marketing depends on understanding your target audience, creating compelling content, and measuring and adjusting your approach based on data and analytics. Sound complicated? Let us take the hassle out of your social media management and leave you free to handle all the new customer enquiries.
Social Media Advertising
As well as managing the organic social media profiles of clients across a number of industries, we also maximise the use of paid advertisements across relevant social media platforms to expand your reach.
Social media advertising involves targeting specific demographics and interests to reach your desired audience. With so many options available, including sponsored posts, display ads, video ads and boosted posts, it can be daunting to know where to start, let alone how to maximise your ROI.
Let us take the hassle out of your social media advertising by creating compelling ads, setting up relevant audiences, and continually optimising your ads to maximise your website traffic, generate leads, and increase sales.
Social media strategy & content planning
One key area where a digital agency like ours can add value is social media strategy and content planning. A social media strategy involves defining your goals, identifying your target audience, selecting the appropriate social media platforms, and developing a plan for creating and distributing content.
Content planning involves creating a schedule for publishing content that aligns with your social media strategy and engages your target audience. It’s important to create high-quality content that’s tailored to each platform and includes a mix of different content types, such as text, images, and video. Regularly reviewing and refining your social media strategy and content plan can help improve your overall performance and engagement with your audience.
In-house Social media training
If you are new to social media or you are not achieving the results you want, we can offer you in-house social media training to help you get the most out of your social media channels. Our training covers everything from social media strategy through to content creation and audience set up and at the end of the training, you should be in a position to take your business to the next level on social media.
Our team has experience across a wide range of industries and we can help you every step of the way as you learn how to get more out of the platforms you manage, reaching more people and driving engagement. We can be there to provide on-going support and help with analytics tracking to ensure you are measuring your success.
What social media platforms should I use for my business?
The social media platforms you should use for your business depend on your target audience and the type of content you plan to share. Some popular platforms include Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube. If you are a new business, it is best to focus on one of these platforms and do that well before building up your social media presence as it can be extremely time-consuming to manage multiple platforms and do it well.
How often should I post on social media?
The frequency of your social media posts depends on your audience and the platform you’re using. As a general rule, you should aim to post at least once per day on platforms like Facebook and Instagram. Social media posting should always have a goal. Don’t simply post for the sake of posting once a day. What is it that you want your audience to do with the information and how will you measure the success of that post?
What type of content should I post on social media?
The content you post on social media should be engaging and relevant to your target audience. This can include text posts, images, videos, infographics, and more. A social media strategy and content calendar will help you to plan out the posts you want to push out on the various platforms as well as enable you to measure the success of those posts.
How can I measure the effectiveness of my social media marketing efforts?
You can measure the effectiveness of your social media marketing efforts by tracking metrics like engagement rates, reach, and conversions. Social media platforms provide analytics tools to help you measure these metrics. It is important to set goals when it comes to social media marketing so you can ensure that your posts are delivering an ROI.
Should I use paid advertising on social media?
Paid advertising on social media can be a highly effective way to reach a larger audience and drive conversions. It’s recommended to test out paid advertising options to see what works for your business. With constant changes to social media algorithms, appearing organically is becoming increasingly difficult for businesses, especially smaller businesses so social media advertising is often an effective way to reach your target audience and grow your following.
What is influencer marketing and how can I use it for my business?
Influencer marketing involves partnering with social media influencers to promote your brand’s products or services. You can use influencer marketing by identifying relevant influencers and reaching out to them to create sponsored content.
How do I stay up to date with changes to social media algorithms?
To stay up-to-date with changes in social media algorithms, you should follow social media blogs and news outlets, attend industry events, and regularly review your analytics to identify any changes in performance. Alternatively, if you work with a digital marketing agency, they will keep up to date with all changes and keep you informed as to how those changes impact your business.
Great growth in Fans, whilst getting great engagement, for CRC’s Facebook page.
