SEO
Auditing
Content & website audit
Research targeted keywords & phrases
Benchmark metrics for keywords
Optimise content for target keywords
Continuously test, track, & update
A big part of delivering outstanding organic results is understanding your business, your industry and of course, your customers. Our SEO auditing process is both thorough and collaborative, working with you and your team to ensure we don’t miss any potential opportunities.
Our comprehensive SEO auditing process includes three main elements: keyword research, technical audit, and content audit. If you are looking to launch a new website or migrate your existing site to a new platform, we also offer a comprehensive website migration audit and strategy to ensure your new website delivers from day one.
Search Phrase Research
Our SEO audit starts with search phrase research, often referred to as keyword research. It’s one of the most critical aspects of SEO, allowing us to identify the most relevant and high-traffic keywords and phrases that potential customers use to find products, services, and information relating to your business.
Once we have identified the most relevant keywords and phrases, we work with you to ensure these are the keywords that are most likely to resonate with your customers. We then use this research to optimise content, metadata, and other elements to increase visibility and rankings on search engine results pages and improve its relevance and authority in the eyes of search engines like Google.
Technical Audit
Often run alongside our search phrase research, a technical audit of your website is an essential part of SEO, allowing us to analyse your website’s technical infrastructure to identify any issues that may be hindering your ranking and performance in search results.
Our technical audit includes a range of tests that check for things like broken links, analysis of site speed, assessing mobile responsiveness, reviewing sitemaps and robots.txt files, and examining your website’s architecture and navigation structure.
By identifying and fixing technical issues, we can help improve a website’s search engine ranking and overall performance, resulting in increased traffic, leads, and revenue.
Content Audit
Completing the SEO Audit process is the content audit. This involves the complete review and evaluation of your website content to identify opportunities for improvement. During the content audit, we determine which pages are performing well, which are underperforming, and which may need to be updated or removed altogether.
Our audit takes into account factors including page content relevance, quality, and structure, as well as keyword usage, engagement metrics, and backlink profile.
By conducting a thorough content audit, we can identify areas for improvement and develop a content strategy that aligns with business goals, user needs, and search engine requirements, resulting in increased traffic, engagement, and conversions.
Website Migration Strategy
As SEO specialists, we are often brought in when a business is looking to develop a new website or migrate its website from one domain or platform to another. Either of these migrations can have significant implications for SEO and it is important to have a strategy in place to effectively manage the migration process.
Our website migration strategy includes steps such as creating a 301-redirect plan, updating internal and external links, submitting sitemaps to search engines, and monitoring traffic and ranking fluctuations post-migration.
By following a comprehensive website migration strategy for SEO, you can ensure that your new website retains its search engine authority, visibility, and traffic, resulting in continued growth and success.
How do you conduct an SEO audit?
Our SEO auditing process relies on the use of a number of industry-leading SEO tools to identify issues and opportunities that exist on your website. These tools help us to crawl your website, allowing us to review the website architecture, speed, on-page SEO elements, content quality and structure, backlink profile, technical issues, and performance metrics.
Of course, there is only so much our tools can tell us. We also rely on our 25+ years of experience auditing websites across a wide range of sectors and under ever-changing algorithms to ensure our recommendations will deliver the best possible Roi for your business.
How to perform a technical SEO audit?
As discussed above, a technical SEO audit is a key component of the overall SEO auditing process. Once again, using industry-leading tools such as SEMrush, Screaming Frog, Lumar, PageSpeed Insights and Google Search Console, we crawl your site and analyse your website for a range of technical issues including broken links, server errors, page speed issues, mobile responsiveness, duplicate content, and URL hierarchy.
We then create a comprehensive plan to tackle these issues, either in-house or working with your external developers to improve the overall performance of your website and improve the user experience for visitors.
How long does an SEO audit take?
The duration of an SEO audit can vary depending on the size of the website (number of pages on your site), the scope of the audit, and the specific goals of the business. A basic audit for a small website may take a few hours to a few days, while a comprehensive audit for a large website with complex technical infrastructure may take several weeks.
It is important to note that an SEO audit is an ongoing process, and as part of our monthly retainer with clients, we factor in regular auditing of all aspects, including keyword research, technical, and content auditing to ensure we maximise the opportunities that exist in the organic space.
How much does an SEO audit cost?
Similar to the question “how long does an SEO audit take?” above, the cost of an SEO audit will depend on the size of the website and the scope of the audit. For most of our new clients, a comprehensive audit is necessary for us to understand the current position and this is quoted at the start of the project.
An SEO audit is an intensive piece of work, often requiring a high number of hours and this cost can sometimes be spread across a year to help to deliver quick results.
An SEO audit is a worthwhile investment for all businesses looking to improve their organic performance and we are always happy to talk through this process with you and advise on the best steps to help you to improve your search engine visibility, organic traffic, engagement, and conversions.
