Set goals & objectives
Content
Marketing
Great content deserves to be seen. Get more out of your content with an SEO agency that cares
Create a content schedule
Produce tailored content
Test & track performance
GA4 reporting
Adjust strategy
From blogs and articles to videos and podcasts, we create killer content that your customers actually want to see. Then we ensure it gets seen by backing it up with robust SEO. We work with you to create amazing content that can help to elevate your brand, drive new visitors, and engage with customers. Our content strategies are bespoke to you and reflect your industry, your customers, and the expertise within your business.
Content marketing is now an integral part of any successful digital marketing strategy and for us, it sits firmly within SEO. Optimising your website and content marketing go hand in hand and for us, it’s about making sure your amazing content gets seen by the right people at the right time. That’s why we work differently to other agencies. We start with your audience and work backwards from there, understanding their challenges and queries and creating content that answers them and more.
What is content marketing?
In the past, we might have included a textbook definition of content marketing to answer this question but instead, we like to focus on our clients and what it means to them. Content marketing is about creating written or visual content that is unique and bespoke to an individual or business that helps them to reach more people by adding value to the people that consume that content.
The goals of each piece of content vary and the type of content you produce will need to fit the needs of your audience. From blogs to podcasts, videos to infographics, there is a never-ending stream of content which people consume each day and it is important that the content you publish stands out.
That’s where we come in.
Content marketing services
Typically, our content marketing services are baked into our overall SEO work. This might include content creation, however, if you already have an in-house team that is rocking when it comes to creating content, we might be able to help you with a strategy to drive more people to the awesome content you’re already creating.
If you do need help creating content, we have worked with clients both big and small here in New Zealand and across the globe to create all sorts of content designed to get more people engaging with the brands they might just fall in love with.
3 steps to content marketing
Over time, we have drilled our content marketing success down to three key factors:
- Research and content audit – what content do you already have and what are your competitors producing? Then we know what we need to produce to fill the gaps.
- Content production – once we know where the gaps are, we work with you to produce content that is 10x better than the content that already exists. We create content that best fits the needs of the audience whether it’s a blog, article, video, infographic, podcast…
- Content distribution – this is where a lot of hard work and effort of agencies goes down the toilet. No matter how great your content, without great distribution, no one is ever going to find it. We look at the best platforms (including social media) for each individual piece of content – not just taking a piece of content and putting it everywhere.
Content marketing and SEO
As an SEO-turned-full-service digital marketing agency, we have taken our in-depth knowledge of SEO and applied it to the content we create or optimise.
We already know that our clients have amazing stories to tell. Our job is to find out what they are and how best to reach the people that need to hear them. Optimising content is integral to a successful content marketing strategy.
There is no “build it and they will come” approach. Everything is calculated to get more people doing more of the things you want them to do.
From keyword research to identifying the websites to target for outreach, there is a huge crossover between the work we do that’s classified as content marketing and the work we do that’s SEO.
Why is content marketing important?
Content marketing is important because it can help businesses establish themselves as thought leaders in their industry, build brand awareness and credibility, improve search engine visibility, and drive website traffic and leads.
What are the different types of content marketing?
The different types of content marketing include blog posts, social media posts, videos, podcasts, webinars, infographics, case studies, whitepapers, and more.
How do I create a content marketing strategy?
To create a content marketing strategy, you should define your target audience, set goals and objectives, conduct keyword research, choose the types of content you want to create, create a content calendar, and measure your results.
How do I measure the effectiveness of my content marketing?
To measure the effectiveness of your content marketing, you can use metrics like website traffic, social media engagement, email open and click-through rates, lead generation, and sales.
What is evergreen content?
Evergreen content is content that remains relevant and valuable to readers over a long period of time. It’s not time-sensitive and can continue to attract website traffic and engagement long after it’s been published.
How do I promote my content?
To promote your content, you can share it on social media, reach out to influencers or industry thought leaders for a shoutout or collaboration, include it in your email marketing campaigns, and use paid advertising like Google Ads or social media ads. You can also identify websites that share similar traits to your own that might be likely to include a link to your content piece.
How do I create high-quality content?
To create high-quality content, you should conduct research to understand your audience’s pain points and interests, create a content plan that aligns with your business goals, focus on providing value and solving problems for your audience, and use visuals, storytelling, and formatting to make your content engaging and easy to read.
What is the ideal content length?
The ideal content length depends on the type of content and the audience you’re targeting. In general, blog posts should be at least 1,000 words, and longer content tends to perform better for SEO. However, the most important thing is to focus on providing value and making your content engaging, rather than worrying too much about word count.
How can I repurpose my content?
To repurpose your content, you can turn a blog post into a video or infographic, update an old post with new information, create a podcast episode based on your blog post, or turn a series of blog posts into an e-book. Repurposing content can help you reach new audiences and get more mileage out of your existing content.
How do I optimise my content for SEO?
To optimise your content for SEO, you should conduct keyword research to identify relevant keywords to target, include those keywords in your content’s title, headings, and body, use meta descriptions and tags, optimise your images and videos, and focus on creating high-quality, engaging content that provides value to your audience.
How do I measure the ROI of my content marketing?
To measure the ROI of your content marketing, you should track metrics like website traffic, lead generation, and sales. You can use tools like Google Analytics and your CRM to track these metrics and determine the impact of your content marketing efforts on your business.
146% increase in Organic Traffic for Oyster Bay in just the last year after solid growth beforehand.
